+3
Kyle Whitfield 1 year ago in BLOX CMS • updated by Kevin M. Cox 12 months ago 2

Is it possible to consider expanding infinite scroll so that when a user gets to the bottom of a story, the next story in the index loads, the URL changes and ad refreshes?

Example -- http://www.espn.com/blog/sec

The current iteration of infinite scroll where it populates related stories is great. We thinking populating new stories would go even further in piling up page views and helping a site recirculation traffic.

Probably weird to "upvote" your own idea, but I have no shame, haha!


I get questions about this in our newsroom more and more often. I've also gotten feedback from my former colleagues in Dallas about how infinite scroll -- in this format -- has been a gamechanger for their site. As everyone continues to creatively search for more ways to serve ads, I think this would be a major hit for a lot of customers.