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Geotargeting doesn't seem to be accurate

Nick 2 weeks ago in BLOX CMS 0

From time to time we have some national brands that want to advertise on our website. Many of those are only interested in certain zip codes. The problem is that I look up my IP online and some websites show I'm in the correct city but others show me in a different state entirely. BLOX seems to be the former in this instance and therefore I don't see the ads. This cuts out a lot of our ad impressions. I've even gone so far as to set a radius 100 miles from my zip code and still get nothing.


So is there anything that can be done to more accurately pinpoint where our users are located? Does anyone else ever experience this?