Is it possible to consider expanding infinite scroll so that when a user gets to the bottom of a story, the next story in the index loads, the URL changes and ad refreshes?
Example -- http://www.espn.com/blog/sec
The current iteration of infinite scroll where it populates related stories is great. We thinking populating new stories would go even further in piling up page views and helping a site recirculation traffic.
Customer support service by UserEcho