It would be nice to have an alternate email for some users, selectable by the user, for adding to email notifications/subscriptions in the email reach system.
- User: Az.
- Email address: AlexZander@example.org
- Alternate email address: firstname.lastname@example.org
Regular email-reach advertising, notifications, lists, etc to the normal email address. Alert-campaign to alternate email.
Email reach Campaigns:
- Weather Alert : to alternate email
- Headlines-Daily: to normal email
We would have to define a custom email address field for the user/subscriber accounts or have an alternate email address added to the general user information block.
This gets around some of the costs of SMS (yes, a revenue stream for Townnews) for the smaller companies that cannot afford, or justify the costs of the current pricing scheme for the full-featured SMS alert system from Townnews.
We currently use a system similar to this, independent of Townnews, to send out local school closings as they are announced. In February, based on the new SMS options for Townnews, we would have spent over $5,400 for these texts alone. 15 schools, over 1000 subscribers, closing for 18 days, notified the morning of, or evening before. Then we have Weather alerts. Over 1000 subscribers for the weather alerts as well, 2-3 times a day for a month, which would run us (averaged) over $1,700 for that month alone. That is not counting the one time setup fee, or using the shortcode option. So far in March, we have had quite a bit less in the way of these alerts. We estimate in April the alerts will be done 1 or 2 for the entire month. That is not counting the other 'less critical' alters we have available, such as school sports, local breaking news, etc. For us, the new SMS system is not cost effective.
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