Hi there -- our newsroom has been frustrated for awhile with the logic in the subscription module that requires users to register for the newspaper's website before buying a subscription. It's creating a bit of friction when e.g. we want to give out a complimentary subscription to an advertiser or other user, and is also a difficult workflow for some of our users if they don't get a confirmation email for registration.
I understand the logic of registration being different from subscription status; and I also understand the internal logic of someone needing a registration before they buy a subscription. However, I'm wondering if the subscription page could be streamlined, either to allow people to register while buying a subscription or to create a user registration record as part of a new subscription (that is, prompt for a username when purchasing a subscription).
Thoughts on that?
Customer support service by UserEcho