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Article: How Hearst Newspapers changes its paywall to drive reader loyalty

Kevin M. Cox 2 years ago in BLOX CMS updated by Paul Crawford 2 years ago 1

Good read, this level of flexibility looks great:


https://digiday.com/media/hearst-newspapers-changes-paywall-drive-reader-loyalty/


"At the Albany Times-Union, the first paper to test the flexible paywall, the total number of subscribers has doubled since it started tests in September, and the overall number of new subscriber numbers for Hearst Newspapers has jumped 10 percent."

Besides the flexible paywall, what pricing models were used, changed that helped drive the adoption? That info was left out.