Digital advertising 101: Optimizing your local and programmatic ad inventories
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
- An overview of digital advertising, including commonly used terms
- Generating revenue from local and programmatic ad sales
- Introducing eCPM—the key metric for revenue growth
- Tips for packaging and pricing digital ad inventory
- . . . and much more!
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