Say a reporter is completing his/her story. They've added the photos, gallery and any other assets. Next they move over to "Notifier" and create a tweet and FB message and hit "Save and Send." By default, since the story isn't "live" on the website yet, it goes into "draft" mode. Next, they'll promote the story for the editor to read. He/she reads it and promotes it to the web. Shouldn't the tweet and FB post go live at that time?
Customer support service by UserEcho