I can't tell you how many times I've had a back and forth between a subscriber about their password magically changing and they don't have access anymore. If this is via email it could take a day or two to resolve the issue. And most people I talk to assume I can see their password anyway.
So as long as no credit card information can be viewed is it possible to allow certain level admins to view the password? It would make life so much easier and our customers so much happier for us to look it up and say:
"I can't log in because my password is wrong"
"Your password is '123456'"
Customer support service by UserEcho