Premise: Advertisers love it when they are featured or mentioned in a business article. LOVE IT.
Problem: Those same advertisers hate it when their competitors' ads appear in or near an article they are in (see above). HATE IT.
Solution: Enable exclusionary keyword targeting that we can apply to ads for competing businesses.
Example: If the words "Century 21" appear in a piece of content, then do not serve ads for "Re/Max". In this case, we would apply the exclusion target on the Re/Max ad. The reverse would be applied to the Century 21 ad.
Customer support service by UserEcho