Try as we might, we cannot find a report / reports that help us keep tabs on subscriptions that do not renew (a.k.a. lost customers). Here's what we suggest be either changed or added.
1. Create a report that let's us track non-renewed subscriptions by customer name. For example, if Amy Jones' monthly or annual subscription is scheduled to renew, but does not - allow a way for us to get a list of those folks. We want to be able to contact them and find out why, win them back.
2. Create a report that allows us to track first-time subscribers by name. Specifically, we are interested in the people that made the initial decision to purchase a membership. Currently, there appears to be no simple way to track this critical data.
Customer support service by UserEcho