Your comments

I would agree the majority of it is a tablet thing. We've put our eEdition into our app so we can eliminate one app. I will also say though, some of it is the not having to go back and forth while watching videos. With bigger phones, people are turning them sideways more often. 
Other NOW App requests. Being able to look at the app in landscape mode.

How are you banning them. Maybe we are doing it a different way. We go to their user account and ban them.