At this special webinar, the TownNews team shared ideas and best practices for serving your audience and generating revenue during the coronavirus pandemic.
- How to quickly build a high-traffic special section to cover breaking news with BLOX CMS.
- Leveraging the TownNews Content Exchange Network to augment your local coronavirus coverage with nationwide content.
- Using subscription rules to disable your paywall/meter for specific sections of your site.
- Hosting virtual business and career fairs to strengthen ties to your community and grow revenue.
- Using programmatic advertising—and the expertise of the iQ Ad Ops team—to generate incremental revenue from breaking news traffic spikes.
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