So we learned today that if a user unsubscribes from an email newsletter for any reason or through any method, the system will then prevent them from resubscribing to that newsletter in the future.
To me the worst part about this is that when that user attempts to resubscribe it silently fails. They receive no error message or warning that they are unable to subscribe. The mange newsletters box appears to show they are now subscribed but if they leave the page their subscriptions don’t “stick.” They’d only see this if they left and then returned to the same screen.
This became apparent with a call from a frustrated reader this afternoon. To them our website is simply broken.
I understand that Town News has to work within the confines of the Constant Contact system, but it really seems like there needs to be some additional functionality added around this feature.
We’re working hard to promote our newsletters and increase our subscribers to be more attractive to advertisers. This “bug” has the potential to cost us revenue.
For every reader that actually takes the time to reach out when they still don’t receive the emails, how many simply don’t bother and assume we just don’t know what we’re doing? 1 in 10?
Customer support service by UserEcho